Search Engine Optimization An Overview

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February 24, 2012Inbound Marketing3 Comments

Search engine optimization (SEO), is what makes your website or blog stand out from the rest. Increase your web visibility by utilizing it properly.

Currency

Regularly updating your web content plays a crucial role in how well you utilize SEO. Search engines love current content. Daily postings will be your best bet to keep your site noticeable to the web crawlers. With the viral world we live in, stay on top of your competition by updating your website, social media accounts, incoming and outgoing links and multistreaming videos on a regular basis.

Increase your Google page rank by regularly checking the number and quality of your backlinks and making certain they operate properly.

Keywords

The key to SEO is utilizing keywords. Keywords determine your success or failure in the field. You need to know which words best describe your business. Increase your exposure by choosing some misspelled words, since many online users misspell items they are looking for.

Use a keyword optimization tool to find out what terms are the most popular. Make a list of your keywords and update it regularly to avoid being outdated. Use these words in your web content, page titles, meta tags, multistreaming video titles and descriptions and throughout your social media communications.

Social Media

SEO relies on using social media sites to the fullest extent possible. The microblogging world involves less than 160-characters, but can have a huge impact on your search engine optimization results. Building a reputation in the social media world takes time, but consistently posting to a variety of sites will increase your exposure and links. Search engines love links.

Titles

Improve your search engine optimization results by placing a keyword-rich title on each page and each post of your website or blog. Unique page titles make it easier for web crawlers, and your visitors, to find information on your site. Plus, instead of users having to scroll through many pages, they can be taken directly to what they are looking for.

Keyword Placement

Do not overload the top part of your page with keywords or keyword phrases. Google updated their search engine algorithm to negate sites that place heavy emphasis on slamming the upper half of a page with keywords. Be sure to distribute keywords in an easy-to-read manner throughout your web pages. Not only do search engine crawlers like this, which will increase your exposure, but your readers will stay on your site longer due to it being easy and enjoyable to read.

Configure Properly

When searching for websites, many online users do not use the prefix of www since it is so common. Many sites are configured to automatically operate with or without this prefix. Not properly configuring your website address may cause a user to never return.

Instead of relying on only a website address with the www, configure one that allows users to find your site with and without the www. Protect yourself by placing a 301 permanent redirect on your site to take your viewers there automatically whether they type in the www or not.

Avoid Duplicate Content

To run a successful SEO campaign, you must avoid duplicate content. Placing the same content on more than one site sends a large red flag to the search engines and can get your sites blacklisted from the Google page ranking listings.

Search engine optimization is the key to your online success.

3 Responses to “Search Engine Optimization An Overview”
  1. Umair

    If you are giving review of SEO how can you forget its rapid evolution and reason behind the evolution

  2. Samantha

    There are lot of tricks if you are new then place high quality of unique content on your site, Google automatically index you and you can get traffic due to natural link building which google love

    • Wali

      Hey Dennis yes I agree! It is not recommended to use “admin” as default login name because mostly people use “admin” as their username.